I'm a brand. Well, I represent a brand. I represent BlogPaws, for anyone who isn't in the know or who lands on this post from a Google search. BlogPaws is a community of pet bloggers, created by myself, Tom Collins, Caroline Golon and my daughter, Chloe DiVita. We created it to help bloggers be whatever they wanted to be... and to support animals in need.
Carol, our PR Manager, pictured above with Paris Permenter, likes to say "we write the blogs that make the whole world read," and I agree with her. Our blogs are read the world over, by millions of people who care about animals as much as we do.
In their search for meaning, and sometimes for monetization, bloggers everywhere - not just pet bloggers, all bloggers - wonder if anyone is paying attention. They wonder who is reading, who isn't and how they can get more 'eyeballs' to their blog. The purpose is to teach and share, but it's also to increase their influence, the better to work with brands in their niche.
Here are some things a brand, like mine, looks for in a blog... that we might want to work with - understand that most of our 'work' involves finding bloggers for other brands. Also understand that we look for many of the same things those 'other' brands look for, so understanding what BlogPaws wants, can help you in your quest to get the attention of a big pet brand.